Scaling in the AI Era — from 30 to 3000 and beyond

As a Founder, success often outpaces your own capacity. What got you from 0 to 30 doesn’t always get you from 30 to 3000 - suddenly you’re managing people instead of products and clients, and the job feels different.

I help founders evolve into credible scale-up leaders, or confidently prepare for succession when it’s the right moment.

Founders: Regain the space to dream

Operating System for Growth & Succession Readiness

Senior Hires: Don't face the journey alone

Investors: Peacefully wait for your investments to ripen

Scaling Execution, Resilience & Margin Protection

Fast-Start Mentorship for Immediate Impact

As an Investor, you may back a company with a great product and traction - but you wonder if leadership can take it to the next stage. Governance, scalable processes, and now AI capabilities are often the missing link.

I work alongside portfolio leadership to de-risk scale, build trust, and unlock enterprise-level growth.

Joining a new company as a Senior Hire can be daunting: everything is new, you’re expected to act fast without breaking what already works, and your boss wants impact from day one with high independence and little guidance.

I help you navigate this transition - building an action plan aligned with company strategy, accelerating trust-building, and focusing your energy on real value creation.

Empowering Growth from 30 to 3000

Hi, I’m Stan Kwiatkowski, strategic advisor and Tech Scale-up COO. I help organisations scale effectively in the AI era - whether that means growing from 30 to 3000 clients, employees, or revenue milestones. I’ve advised a 100+ global brand on efficient scaling, and my products have been used by thousands of enterprises, including 200+ on the Fortune Global 2000 list.

Your Growth Partner

Scaling with Agility

With 15+ years in advisory, product, investing, and C-level execution, I bring the playbooks of top global players and adapt them for scale-ups. I help founders step back from the day-to-day, prepare companies for IPOs, embed AI capabilities, and implement governance without losing agility - so leaders and teams deliver high performance from day one.

Let me help with:

AI-Native Transformation

AI is redefining what it means to scale — but not every problem needs AI today. I focus on where it truly creates value, and how to prepare your organization for future opportunities.

Three pillars of AI implementation:

• Value Creation Today — unlocking entirely new ways to solve your clients problems and generate revenue that weren’t possible before.

• Execution Excellence — applying AI to strengthen existing jobs-to-be-done, delivering them better, faster, cheaper, and more reliably.

• Future-Proofing — shaping the organization, governance, and data foundations so you can capture AI opportunities tomorrow (e.g. data hygiene, process redesign, capability building).

AI-Native Strategy:

Starting with “Why?”, I help you determine where AI belongs at all. From there, we embed AI into the business model only where it drives outcomes, while laying the groundwork to tap into yet undiscovered AI potential.

As COO, I’ve led AI adoption hands-on, proving how it reshapes value creation, growth and margins. Whether you’re a founder becoming AI-native, an investor evaluating AI-readiness, or a senior leader building AI-powered capabilities, I help bridge vision and reality.

Let's grab an online coffee and chat on where you are to decide if and how I could help!

Scaling Advisory

Expert guidance for organizations scaling from 30 to 3000 in the AI Era

Margin Protection while Scaling Strategy, Execution and Resilience

Anyone caring about the financial and operational health of a growing company needs to make sure we're not just throwing extra resources at challenges of scaling. Identifying operational and strategic gaps, single person dependency derisking, financial and people processes fit to scale, scaling strategy communication and people management - are the backbone of pushing growth without sacrificing margin

Operating System and Succession Readiness

Who should do what, so the CEOs can focus on what only they can do? How to find the right people for those tasks and build trust with them? How to define their goals, motivate them towards them and reward? What are the enabling processes required to make this a well-oiled machine? These are the questions we work on when tackling Operating System and Succession Readiness

A quick, commitment free catch-up will let us jointly if you're at the right stage for me to get involved!

Fast-Start Mentorship for Immediate Impact

Rapid trust building to prove you're the right person for the job

What helps any new Senior Hire is a rapid cycle of identify -> design -> implement -> iterate.

Let's start with a 20 min. check-in on how

We can either work ad-hoc, hour-by-hour, to solve problems as they appear; or go through a structured curriculum, modularly aligned to your needs.

• Management best practices (management of senior stakeholders, peers, your team and yourself!)

• Technology best practices (product management and techonology for non-technical managers)

• Process best practices (structuring the repeatable part of your life in head-ache free and efficient way)

An example curriculum covers:

Identify and going with jobs-to-be-done both as perceived by stakeholders, clients and peers and as they really are.

What do I bring to the table?

With over a decade at McKinsey & Company and MasterBorn, I have supported hundreds of clients in their journey to scale with technology and without losing agility and margin. I'm on a mission to tailor the approaches used by the most succesful companies in the world for players on the road from start-up to scale-up

McKinsey and Company

Throughout my decade of serving C-level executives, I served a 100+ clients as a Scaling and Product advisor. Notable clients included:

• Global fintech

• Western European digital bank

• Global retail leader

• Digital disruptor in transport and logistics

• Regional online marketplace leader

• German high-tech manufacturing player

• ... and many more

30 to 3000

In the last few years, I focused on supporting US and Polish companies in their journey from 30 to 3000, which allowed me to test tailoring the scaling and digital transformation methodologies I learned at McKinsey at players at scale-up phase.

As COO, I manage MasterBorn, an American-Polish scale-up, where I:

• Scaled "Product-Led Operations" and rebuilt financial health

• Pivoted specialisation from start-ups to scale-ups

• Transformed MasterBorn it into an AI-native company, focusing on Fintech, Health and Consulting.

I personally advise largest MasterBorn clients on matters of scale and digital enablement - and support their investors (Sequoia, Claritast, TPG, Gemspring and many more)

Beyond MasterBorn, I continue 1-1 mentoring for founders, investors and senior hires: leaders, VPs and CxOs of Product, Tech and Ops

I managed a digital product supporting scaling with technology, which was sold to 1000+ clients, 10% of which come from the Forbes Global 2000 list. These products were leveraging AI "before it was cool" - as early as 2017.